Michael Riedl (Team Internet Group): Optimising Online Operations
Effective online operations are a vital part of how any company reaches its customers. As CEO of Team Internet, Michael Riedl, provides the services that enable those connections. Interview.
Can you provide a brief description of your company?
Team Internet Group is a global leader in internet solutions, headquartered in London and listed on the London Stock Exchange. We focus on three core segments—Search, Comparison, and Online—offering services such as digital performance advertising, product comparison, domain monetisation, domain registrar and registry as well as brand safety services.
With nearly three decades of experience, we’ve earned a reputation for helping businesses of all sizes optimise their online presence. Repeatedly recognised as one of Europe’s fastest-growing companies by the Financial Times and ranked among the top 50 fastest-growing technology firms in Europe, we’re proud to partner with industry giants like Google, Amazon, and Meta. We drive sustainable growth and innovation, enabling businesses to fully realise their digital potential.
“We aim to facilitate global growth by overcoming generational, geographical, and platform boundaries.”
Michael Riedl, CEO of Team Internet
How are your customers' needs evolving and do you adapt to them?
Customers' needs are evolving with the rapid rise of online content, making it harder to sift through overwhelming amounts of information and find unbiased, relevant insights. Our Comparison division addresses this challenge by providing trusted, independent, and data-driven product guides that help consumers make informed decisions. We offer recommendations that connect people with the products that best meet their needs, ensuring transparency and trust in a crowded marketplace. As a leader in Germany, we partner with major retailers like Amazon, leveraging AI-driven operations to deliver cost-efficient, scalable solutions. This strategic approach allows us to expand globally while upholding high standards of compliance and consumer trust. By adapting to the growing demand for reliable, data-backed recommendations, we continue to serve customers effectively in today’s complex digital landscape, helping them navigate choices with confidence and clarity.
What is Team Internet's vision for the next five years?
Team Internet’s vision for the next five years is focused on continued and accelerated growth to build on our success. Each division has unique growth plans. As an example, in our Comparison division, we aim to replicate our success in Germany across Europe and English-speaking markets, and to transform from a local champion into a global consumer guide authority. We will achieve this by connecting traditional Web 1.0 businesses with emerging Web 2.0 giants like Amazon and Meta. Generative AI will play a key role in delivering innovative, data-driven solutions, allowing us to scale our product reviews and tap into a broader market. This sector holds tremendous growth potential and provides real value to consumers overwhelmed by the abundance of online information.