Since our last interview in December, we have already doubled our customer base and now sign between 30 and 40 new clients per month, with a target of 50 per month by year-end. What surprises people most is the 24-hour incorporation. Let me explain what that involves. Onboarding in Luxembourg, for any regulated or financial business, requires collecting over 200 different data points. Our goal was to make that process genuinely simple for the customer while staying fully compliant. We redesigned the onboarding four times last year and once again this year, always with the same iterative logic: count every minute, optimise every step. The result is that from the moment a customer submits their KYC package, they can receive their registered memorandum within 24 hours. That timeline includes the blocking certificate, communication with the notary and the bank. We are technically integrated with several notaries, not just at the communication level but at the process level. We also work closely with a Luxembourg bank to merge and simplify compliance procedures. On our side, the back-end runs a full range of checks for AML purposes, media screening, risk scoring and additional questions based on risk profile. When you build for speed and simplicity, you have to account for every single document and every single minute. That discipline is what drives the result."We grow with zero marketing budget purely because our customers recommend us to each other."What are the reasons why people switch from a traditional accounting firm to Easybiz?
The first reason is price. Accounting by itself brings zero value to a business. Founders focus on sales and building their product, and accounting is not a problem they want to solve, especially early on. I come from that world too. I am not an accountant and never thought like one. But beyond price, we are not just an accountant. We add value through live reports connected directly to the accounting ledger, so business owners see in real time what happens with their cash. We provide invoice management, automated reminders and a growing set of tools that move us toward a single window for all administrative and financial work. We are a technology company, and that distinction matters. What is also unexpected is that our customer profile has shifted. We started with small businesses and startups, who are naturally price-sensitive and digital-native. Now requests arrive from larger companies structuring in Luxembourg from across Europe. For customers that exceed our scope, we collaborate with traditional firms and refer clients when the complexity requires it. That relationship works in both directions. We grow with zero marketing budget purely because our customers recommend us to each other. I personally take calls with unhappy customers, as does our commercial director. You cannot build a perfect product from day one, and that feedback loop is exactly what makes us grow faster than anyone else.Where do you see Easybiz and Luxembourg in three or five years?
Luxembourg presents itself as a startup nation, but for that to mean something, infrastructure needs to exist to absorb the administrative burden for companies that create real local value. Holdings are famous here, but a holding owns assets elsewhere; it does not build anything locally. My focus is on businesses that create something. This year we launch in Belgium, where demand is already strong, and in three years we plan to cover the central part of Europe with a target of 50 million in annual revenue. EU Inc. is also a concrete opportunity. The European Commission has issued frameworks, but adoption remains low because existing business software has not integrated them. In Belgium, electronic invoicing is mandatory yet fewer than six percent of companies use it, simply because integrations with CRM and accounting systems are missing. We are building that layer. We also train our own AI models on our own data, designed to remain sovereign and fully compliant, because most platforms today route sensitive financial data through third-party APIs that cross jurisdictions well outside Europe. Once the infrastructure is solid here, scaling into new markets becomes a matter of switching connection points.©Duke#26
